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Some folks who have followed my career closely have noticed I’ve evolved through a few logos in my 30+ years of paddle making. My paddles were originally called Rivr Styx when I started making them back in 1975. They were all about the river- like the whole sport was back in the old days. Above is a copy of my original logo. I would wood burn it on the paddles- but some felt it was a bit hard to read and ‘complicated’.
Then after about 20 years- when I started my first web site- my paddles came to commonly be called “Jimistyx” as people made the connection to me as the sole creator of the paddles. And I was OK with that- they were made by me exclusively. So- I adopted a new logo which was a combined “J” with and “S” which looked kind of like whirlpools bumping into each other (actually spinning in opposite directions- something you never see in real nature...) I used this logo for over 10 years and my paddles continued to be referred to as “JimiStyx”. This is the Jimistyx logo:
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